It’s volumes before all for two-wheeler makers.
Yamaha India, a subsidiary of Yamaha Motor Cop of Japan, on Monday became the latest to join the race for market share in the volume segment, or the commuter segment, announcing it will roll out gearless scooters and commuter bikes starting this year.
Yamaha India, a subsidiary of Yamaha Motor Cop of Japan, on Monday became the latest to join the race for market share in the volume segment, or the commuter segment, announcing it will roll out gearless scooters and commuter bikes starting this year.
The company will launch a range of scooters, starting with ‘Ray’, which will hit the market later this calendar, said Hiroyuki Suzuki, CEO and managing director for India Yamaha Motor Pvt Ltd.
“The scooter market has grown over 20% last year and by 2013, it is expected to grow over 30%. Globally, scooter segment is strong for YMC. We want to get deeper into the low-cost segments and scooters will help us in understanding the same,” he said.
Commuter bikes, or bikes in the 100cc category, will follow by 2016, said Suzuki. According to him, the new products could even replace existing ones such as YBR 110 and Crux, which have failed to rake in the numbers.
To be sure, the commuter segment constitutes about half of overall motorcycle sales in the country. Sales are booming as inflation pushes commuters towards fuel-efficient and affordable bikes.
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