FRANCISCO: Facebook Inc is weeding out fake "Likes" on its social network that are being caused by spammers, malware and black marketeers as it strives to maintain credibility as an advertising platform.
Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 per cent, on average, after the crackdown.
"Newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes," Facebook said in a post on its official blog on Friday.
"While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes," the post continued.
Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 per cent, on average, after the crackdown.
"Newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes," Facebook said in a post on its official blog on Friday.
"While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes," the post continued.
Thanks to a growing black market, companies can instantly raise their profile on Facebook by purchasing thousands of Likes at a time - a practice that is forbidden by the No. 1 social network, which has 955 million users.
Many of these Likes come from bogus Facebook user accounts rather than genuine users of the social network.
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