Mahindra & Mahindra Ltd (M&M) is yet to meet the demands of its latest SUV—XUV 500—as it is always overbooked for several months. But its success has inspired the company quiet enough to launch another SUV in India. Quanto—the new compact SUV—will be launched in the second half of September. Though pictures of the car are not available, it will be the smallest SUV from Mahindra.
Quanto is indigenously designed and developed by M&M and is smartly packaged in sub-4 metre length on the proven Ingenio platform that it shares with the popular MUV, Xylo.
Mahindra coined the name Quanto with the aim of conveying a sense of space and power inherent in the product. Derived from the word ‘Quantum', the name has an association with the product's promise—more space, more power, more seats and superior performance. Quanto will have the toughest and most rugged DNA of Mahindra SUVs, thus offering a distinctive advantage over hatchbacks and sedans.
Quanto was innovated after taking into account a lot of customer feedback and research at its various stages of development. These insights have helped in fine-tuning the product to give a strong value proposition to customers in terms of design, performance and features.
Dr. Pawan Goenka, president of automotive & farm equipment sectors, Mahindra & Mahindra Ltd says, “Customer centric Innovation has always been at the heart of any product development at the Mahindra Group. With the Quanto, Mahindra is aiming to fill demand in the Indian automotive market for a versatile and compact SUV. We are confident that with its unique value proposition, the Quanto will carve out a segment for itself in the market.” Quanto is targeted at young urban travelers who are otherwise looking for premium diesel hatchbacks or entry-level diesel sedans. There is no official announcement about the pricing, but, it is expected to be anywhere between Rs 5.5 lakh to Rs 7 lakh.
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