It's no surprise that smartphones are all the rage now, and each newly released device features up-to-date, innovative applications and abilities that outshine the competition. Marketers are facing new challenges when it comes to promoting their products and making the phones stand out from the others.
Samsung has announced that it is launching an extensive marketing campaign for its new Galaxy S3 smartphone, reports The Christian Post. The company says this advertising campaign will be the largest that it has ever developed. Plans include launching interactive devices featuring the new smartphone, with 40,000 digital posters and 50 kiosks located throughout the country. The Post reports that consumers who have the Galaxy S3 will be able to use their phones with these posters and kiosks to download free music, eBooks and various content. An interactive 3D advertisement that will be featured in 55 movie theaters nationwide. is also included in the initiative.
Samsung has announced that it is launching an extensive marketing campaign for its new Galaxy S3 smartphone, reports The Christian Post. The company says this advertising campaign will be the largest that it has ever developed. Plans include launching interactive devices featuring the new smartphone, with 40,000 digital posters and 50 kiosks located throughout the country. The Post reports that consumers who have the Galaxy S3 will be able to use their phones with these posters and kiosks to download free music, eBooks and various content. An interactive 3D advertisement that will be featured in 55 movie theaters nationwide. is also included in the initiative.
The news source says the campaign was kicked off by an event held in New York City, where Samsung showed observers the various features included on the phone. The company's chief marketing officer, Tom Pendleton, said at the event that the Samsung pages and followers on social networking sites Facebook and Twitter had recently increased by 500 percent, the newspaper reports.
When it comes to marketing, Samsung is sticking with promoting the new features and applications of the phone, according to Anand Tech. The phone can easily share content with other Galaxy S3 devices, and also offers "PopUp Play," a feature that allows users to access other applications while viewing videos.
The news source says Samsung is focusing on outselling Apple's iPhone, and for that reason it is heavily marketing the new Galaxy's features that the iPhone does not have. Near field communication applications are a core facet of the phone, and Samsung is showcasing those abilities in their advertisements.
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