Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Tuesday, June 18, 2013

Yahoo: US law enforcement agencies made 13000 data requests


Yahoo Inc said U.S. law enforcement agencies made between 12,000 and 13,000 requests for data in the last six months, the latest in a series of disclosures by technology companies since intelligence leaks showed the extent of government data gathering efforts.The company said the requests were made between Dec. 1, 2012 and May 31 this year.


"The most common of these requests concerned fraud, homicides, kidnappings, and other criminal investigations," Yahoo said in a statement posted on its Tumblr page. Others were made under the U.S. Foreign Intelligence Surveillance Act, it said.Technology companies have been under pressure to disclose the precise nature of their cooperation with the U.S. National Security Agency (NSA) after leaked documents showed it had been acquiring consumer data from them for years.


Edward Snowden, a disillusioned former CIA computer technician who had worked as a contractor at the NSA, identified himself as the source of multiple disclosures on the surveillance that were published by the Guardian and the Washington Post this month.The reports fuelled a passionate debate in the United States over how to balance civil liberties and the right to individual privacy with concerns about national security.


Apple Inc, Microsoft Corp and Facebook Inc have also disclosed the number of data requests they received from U.S. law enforcement authorities. The companies denied the NSA had any direct access to their servers and said consumer data was only handed over if the request was in the form of a court order.
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Friday, February 8, 2013

Yahoo! enters into online ad alliance with Google


Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.


Google will use its online ad targeting skills at some Yahoo! properties, stepping in to put relevant marketing messages in available spaces, according to Sunnyvale, California-based Yahoo!.


Yahoo! gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.


"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.


"That's better for users. This is why contextual advertising is such a powerful tool."


The large stocks of ads at Google AdSense and Admob increase opportunities to present Yahoo! website users with marketing messages they will click on, generating revenue.

"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo! said.


"For our users, there won't be a noticeable difference in how or where ads appear."

The move comes amid turn-around efforts by Yahoo! chief executive Marissa Mayer, who was a high-level Google executive before taking the Yahoo! helm in July.

It also raised the possibility of Yahoo! turning to Google to power Internet searches at its website, once freed from its current deal to use Microsoft's Bing service.
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