ComScore, has just released some interesting data on how India’s digital citizens are spending time online. The report states that social networking accounted for 25.2 percent of all time spent online in June. The biggest beneficiary of the social networking boom in India is, of course, Facebook.
The report also states that Indians spend nearly 1 out 4 minutes online indulging in social networking, amounting to a significant 25.2 percent of total time spent online.
Other content that occupies a significant amount of time for Indians is
• Entertainment sites – accounting for 10 percent of minutes (up 1.2 percentage points from the previous year).
• Portals accounted for 8.8 percent of total minutes.
• Time spent on Retail sites grew 0.5 points in the past year to a total of 2.0 percent of total minutes.
So which are the top used sites by Indians?
Google and other sites run by the search-engine ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, or roughly 57.8 million people aged 15 and older
Facebook came in second followed with 50.9 million visitors (83.4 percent reach),
Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach) are next on the list.
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