The executives who brought Twitter to the world have introduced their next project - an online publishing tool called Medium that puts a greater emphasis on collaboration and topics than individual authors.
Evan Williams and Biz Stone believe their latest endeavor will be an "evolutionary leap" in online publishing.
"We're rethinking publishing and building a new platform from scratch," Williams wrote Tuesday in an online post that also served as a preview of what Medium could become.
"Lots of services have successfully lowered the bar for sharing information, but there's been less progress toward raising the quality of what's produced," Williams wrote. "While it's great that you can be a one-person media company, it'd be even better if there were more ways you could work with others."
Medium was introduced this week by San Francisco's Obvious Corp., which Williams, Stone and early Twitter Vice President Jason Goldman relaunched last year after leaving the microblogging service.
Medium is not yet open for everyone and still far from proving it can be that next evolution in publishing. The preview shows a mix of blogging, social networking, tweeting and photo sharing that aggregates posts by topic instead of by author.
That removes "the burden of becoming a blogger or worrying about developing an audience," Williams wrote. "All posts are organized into 'collections,' which are defined by a theme and a template. We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel - ranging from different types of articles to images to, eventually, much more."
No comments:
Post a Comment