Ahead of one of the most significant waves of product launches in Microsoft’s history, the company unveiled a new logo for the company yesterday.
It has been 25 years since Microsoft updated its logo and the IT giant thinks this is the perfect time for a change. The year ahead looks like an incredibly exciting one for Microsoft as they prepare to release new versions of nearly all of their products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, Microsoft users will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.
This wave of new releases is not only a reimagining of their most popular products, but also represents a new era for Microsoft. They feel their logo should evolve to visually accentuate this new beginning.
"The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important 'brand impressions'. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors," says the company in its official blog.
The logo has two components: the logotype and the symbol. For the logotype, Microsoft is using the Segoe font which is the same font they use in their products as well as their marketing communications. The symbol is important in a world of digital motion, and is aptly demonstrated in a video in their blog post. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
Starting today, Microsoft's new logo will be seen being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of their Microsoft retail stores in the US today and will shine brightly in all their stores over the next few months. It will sign off all of their television ads globally, and will support their products across various forms of marketing. Microsoft, however, carefully adds that fully implementing a change like this takes time, so there may be other instances where consumers will see the old logo being used for some time.
"We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential," says the company as it sign off the announcement on its webiste.
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