Chandigarh: Samsung Electronics, a global leader in digital media and digital convergence technologies, today announced its plans to strengthen its Home Appliance business by announcing the launch of its new Direct Cool refrigerator and Semi automatic washing machine range in the country.
Announcing the launch of the new product range, Mahesh Krishnan, Vice-President, Samsung India, said, “We expect atleast 25 per cent growth in business this year. The emerging towns and rural markets to drive the growth in Home Appliances and that is the reason, we have launched our new range of direct cool refrigerators and semi automatic washing machines in the Indian market. We have enriched the new product ranges with features that have been developed keeping in mind the needs of the Indian consumers like the Cool pack feature in Direct Cool refrigerators and the versatile Wash Tray in our semi automatic washing machines.”
In keeping with the requirements of theIndian market, the new range is equipped with the innovative ‘Coolpack’ feature that delays the rise in temperature even when the power is off and prevents food from spoiling quickly even during a blackout. Another special feature is the Freshkit that absorbs bad odours in the refrigerator and keeps the fruits and vegetables fresher for a longer time. The range also offers a differentiated design with soft, unique round shape and is available with floral colour patterns in Red, Silver, Pink, Ultra Inox, Black and Wine.
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