NEW YORK: Apple's iPhone 5 offers subtle and sublime charms. The unveiling of the company's latest handset may have been a bit of a snooze. Better isn't as exciting as new. But throw in improved software and it's enough to be a big hit with consumers -- and Apple investors, too.
It has been more than five years since Apple first upended the world of telephony with the iPhone. With each new iteration of the handset, it becomes progressively harder to wow users. The iPhone 5 tries. It's thinner and lighter. The screen is longer and sharper. But these sorts of enhancements are getting harder and harder to notice.
The more important changes are more useful than obvious. The iPhone 5 can surf the Web for 10 hours on a Wi-Fi network on a single battery charge. That's enough to make most Android phone users jealous. It also runs on LTE, next-generation phone networks that often run faster than wireless ones at home. And a faster processor means programmes load and run more quickly.
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