NEW DELHI--Windows Phone made its India debut in October 2011, several months after its global launch, and faced challenges here where Google Android smartphones were capturing both market share as well as mindshare at a brisk rate.
However, Microsoft is banking on the developer ecosystem to help drive adoption.
In an interview with ZDNet, Harish Vaidyanathan, director of tech evangelism at Microsoft India, said eight months since the launch, he was happy with what they had seen in terms of the number of developers and apps.
"App developer concept is still evolving in India," he said. "The Indian software industry is services-focused, and so, to think of an idea and implement it is evolutionary."
"[We need] lots of imagination [and] being able to seek out latent need. It's not just about apps or Windows Phone, but building the ecosystem. We've just started to scratch the surface," Vaidyanathan added with cautious enthusiasm.
Microsoft ran a campaign, called I Unlock Joy, which encouraged developers to build and publish Windows Phone apps. Anyone who published three or more apps to the Windows Phone Marketplace was rewarded with a Windows Phone device.
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