Tuesday, January 1, 2013

2012: The year social media came of age in India


Sambhavi Saxena, 19, was at Jantar Mantar on December 25 protesting against Nirbhaya's brutal rape when Delhi Police swooped down, rounded her up along with other agitators and took them to the Parliament Street police station. Sambhavi fired tweet after tweet even as she was bundled into a van.


She went on broadcasting to the world all that was happening around her. "Illegally being held here at Parliament St Police Station Delhi w/ 15 other women. Terrified, pls RT," she tweeted. It worked. In a flash, more than 1,700 people retweeted her SOS. Social media analytics firm Favstar later said the message reached over two lakh people.


Police later contested many of Sambhavi's claims. Yet, there was no denying it was her voice that was heard. Her tweets triggered a social media frenzy. The media reacted swiftly. Lawyers volunteered, activists landed up at the police station. Celebrities condemned the action. The police stood no chance.


For the government and keepers of law, it was a PR disaster. They had lost a battle they were accustomed to winning hands down. Now, there was a pesky entity — the public — seeking to change the rules of the game. A teenager armed with a smartphone had used the magic platform called social media to devastating effect, catching the agents of the state flatfooted.


India might have tasted the power of the smartphone first in 2011 when Anna Hazare's stinging anti-corruption message rode the social media wave. But this year saw social media creating a new phenomenon — the rise of the virtually connected Indian youth — which is likely to redraw the terms of engagement between the state and its urban population. 

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