Thursday, January 31, 2013

Huawei eyes Nigerian smartphone’s market share


ONE of the international leading smartphone manufacturers, Huawel Incor., has announced strategic plans to dominate Nigeria’s highly competitive market in 2013, with the introduction of some of its reputable products, a new range of Android powered smartphones.


Specifically, in a statement over the weekend, the company, reputed as a leading telecomm solution provider with over two billion consumers in more than 140 countries across the globe and revenue base of over $32 billion (as of 2011), is out with its flagship top-end smartphones and tablets in the Nigerian market.


As part of plans to announce its full entry into the Nigeria’s market, Huawel’s local subsidiary, Huawei Technologies Nigeria, is launching the Ascend D Quad XL as its flagship smartphone, with the assurance of a powerful quad-core internal processor, which is exceptional for any device in its class with a processing speed of 1.5GHz.


The smartphone is equipped with a 4.5-inch display with a 1280 x 720 pixel resolution and a pixel density of approximately 326 pixels-per-inch, matching Apple’s favorable Retina display. The IPS+ screen is highly irresistible and in some cases beats its Android competition such as the HTC One X and Samsung Galaxy S III.


Some basic facilities of the phone includes 1GB of RAM, a microSD slot, MHL connectivity, DLNA support, a 1.3-megapixel front-facing camera, an 8-megapixel rear shooter and a 2,600 mAh battery. It doesn’t have a cheap feel thanks to the textured back plates, giving it a sleek feel.


Huawei smartphone is unique because the software, the Ascend D Quad XL, runs on the latest Android 4 operating system and additional benefit is that Huawei gives users a choice between a nearly non-skinned version of Android, known as the 2D Home, and a heavily customised and clunky 3D interface.


“Android is all about choices and freedom and that is exactly what Huawei has done with its software.  Other feature, which stands the Ascend out from devices in its class, is the battery life, which is the longest in the market.


“The Ascend D Quad XL’s irremovable battery is able to deliver enough juice for a full day’s use under normal circumstances like checking emails, updating status, sending text messages and making the occasional phone call. However, when pushing the device to the limits with high-intensity games and frequent usage, the Ascend D Quad XL was still able to deliver impressive results of more than 10 hours of battery life,” the company explained.


Meanwhile, the Ascend D Quad XL is not the only phone in the offing for Huawei. The global brand is also coming out with two powerful Android based smartphones namely, Honor & Mediapad 7 Lite devices. Also, Huawei is introducing mid-range devices like G6153 with a full ‘QWERTY’ keypad and social media capabilities to go with it, for those who may not be able to afford the high-end devices.


Huawei added that it was also introducing low-end devices for the market, which would include the G3620, G5520 and the G6006 phones.

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