Risk. What risk? Facebook's ballooning mobile audience is proving to be anything but a bubble-bursting group. Chief Executive Mark Zuckerberg today told analysts that the social network's laser-focus on mobile is paying off handsomely -- the result, in part, of accidental good fortune.
"There's no argument, Facebook is a mobile company," Zuckerberg told investors after the company reported fourth-quarter adjusted earnings per share of 17 cents and revenue of $1.59 billion, which was slightly ahead of what Wall Street had expected.
Yes, there's apparently no place like mobile for Facebook. The company said it saw monthly active mobile users jump 57 percent year-over-year to 680 million people in the fourth quarter. And its daily active users on mobile eclipsed desktop users for the first time in the company's history.
Facebook also said it generated 23 percent of its fourth-quarter advertising revenue -- or $306 million -- from mobile. That's double what the company made from mobile last quarter and an impressive percentage considering that Facebook's mobile ad units rolled out just this past June.
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