The eagerly awaited Mercedes-Benz A-Class was launched at a glittering ceremony in Mumbai on May 30, 2013. Looking at the car, Mercedes-Benz India certainly seems to have provided what it promised, that is a car to showcase the ‘Pulse of the New Generation.’ There has been an overwhelming response on digital media such as Facebook and Twitter prior to the launch of this car. It has already been certified as a global success, as it has received more than 90,000 bookings within months of the launch.
Continuing with its product offensive for the year 2013, the A-Class embodies all the parameters that make Mercedes-Benz a world class luxury car brand. The eye-catching, youthful and aggressive design on the outside appears to herald a new breed of luxury hatchbacks for the Indian market. Most progressive design elements of this vehicle are its sporty emotive exterior and premium interiors. The new vehicle is available with service packages such as Star Ease and Star Care that are well known for setting high standards in the luxury segment.
The A-Class has best-in-class sporty interiors that can be witnessed in a hatchback. Sports seats appear to be F1 inspired. Sitting inside gives the actual feel of driving a sports car. Premium Artico leather has been used for the upholstery. Design of the cockpit appears to be inspired by the SLS AMG roadsters. With chrome vents at five different places on the dashboard, this certainly looks like a car built specifically for young and vibrant target customers. For entertainment and guidance purposes, a trailblazing infotainment system has been installed, which comes with a central 14.7 cm colour screen. This system is compatible with USB, AUX-in, Bluetooth, MP3/WMA/AAC, CDs and with the iPhone. In addition, the 341 litre boot space, though not exceptionally large, does well to carry luggage and equipment.
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