In order to boost its sales, home-grown auto major Tata Motors Wednesday launched revamped versions of eight new vehicles, including a CNG variant of the Nano. The launch, at the Tata Motors plant in Pune, marked the unveiling of mission Horizonext — their new strategy for the passenger vehicle business for 20 years.
The launch included the new Tata Indigo eCS, Tata Sumo Gold, Tata Nano, Explorer Edition of Tata Safari Storme and CNG variants of Indica and Indigo. "All the variants will hit the markets in the next 90 days," said Karl Slym, managing director.
The new variants, according to Slym, have been designed and engineered at the Tata Plant in Pune. "Horizonext will chalk out the road and product map for the next 20 years. The first phase was the launch of the eight new cars," he said.
The newly launched Nano, according to the company, will be the most fuel efficient car of the country at 25.4 km/ltr. The new variant, available with the dealers from July onwards, has been engineered taking into account the various suggestions and complaints the company received for its previous versions.
Targeted at the "youth", the Nano has been redesigned keeping ergonomics and style in mind.
When asked about the plunging figures and safety concerns associated with the car, Slym said the new designs have addressed both. "The Nano will be manufactured at Sanand plant," he said. Slym confirmed the plant was functioning below capacity, but expressed hope that it would soon pick up.
As part of Horizonext, the company will also launch 150 new dealerships and 11 new service stations. "The company will fully invest in a few, while the rest will be joint investments," he said.
Conceding that last year was "flat" for the company, Slym reasoned it was in tandem with the recession felt in the automobile industry.
No comments:
Post a Comment