Tuesday, June 4, 2013

Where looks matter: A job website exclusive to 'beautiful people'


New Delhi: No vacancy for Plain Janes and Average Joes. BeautifulPeople.com, the controversial dating website meant exclusively for 'beautiful people', is now expanding its scope of business to include a recruitment service.


Quite like its parent website, the BeautifulPeople Recruitment service is open only to those potential users whom other members of the service vote as beautiful and therefore, according to the website's rules, worthy of joining the site.


"An attractive face is always a great first impression for any business," says the website. To attract recruiters the company claims that "numerous studies have shown that consumers tend to respond more positively and are more receptive to attractive people," and says that recruiting from the BeautifulPeople service will give employers "the added bonus that they all look fantastic." 


This might sound discriminatory, but this has been the USP of the website since it went online in 2002. The website had also launched, in 2010, a virtual sperm and egg bank for people who want to have beautiful babies. But the offering didn't seem to find many takes as the current website has no mention of the service.


Will BeautifulPeople.com's job service also meet the same fate as its sperm bank? 

No comments:

Post a Comment

Categories

3G 4G Aakash Acer Aircel Airtel Amazon Android OS Apple Laptop Apple News Applications Ashok Leyland Aston Martin Cars Asus Asus Laptop Audi Audi Car Bajaj Bikes Bing Bitcoin Black Berry BMW Bose Browser BSNL Camara Camera Canon Car Chevrolet Computer Cyber Crimes Data Card Datsun Dell Dot DRDO Dropbox Ducati Ericsson Facebook News Ferrari Fiat Cars Ford Cars Four Wheeler Fujifilm G-mail Gadget Game Gameloft Gatget Gionee GM Gmail Google News Google Tablet Google Watch Hangouts Harley-Davidson HCL HCL Laptop HCL Tablet Hero Bikes Honda Bikes Honda Car HP HP Laptop HP Smartphone HP Tablet HTC Mobile Huawei Hyundai Cars iBall IBM Idea Indian IT Information Information Infosys Inmobi Innovations Intel Internet Intex Mobiles Ipad iPhone Isuzu Motors IT Information Jaguar Cars Jeep Joint Venture Karbonn Mobile Karbonn Tab Kawasaki Bikes Lamborghini Car land rover Laptop Lava Lava Phone Lava Tablet Law Suit Lemon Mobile Lenovo Lenovo Laptop Lenovo Mobile Lenovo Tablet LG LG Mobile LG Televisions Linked in info Mahindra Mahindra Car Mahindra Tractor Malware Maruti Suzuki Maxx Mobile McAfee Mercedes Benz Micromax Mobile Micromax News Microsoft News Microsoft Websites Mitsubishi Mobile Mobile Networks Moschips Motorola Motorola Watch MTS New Technology Nexus NIIT Nikon Camera Nissan Nokia Mobile Oracle OS Other Tablet Panasonic Panasonic Mmobile Passport Phablet Philips Piaggio Play Station Quadricycle Range Rover Reliance Renault Renault Scala Robot Rolls Rolls Royce Salora Mobile Samsung Samsung Mobile Samsung News Samsung Tablet Sandisk Scooter Sistema Skoda Car Smart Watch Smartphone smoking Snapdeal Software Sony Sony Mobile spice SUV Suzuki T-Mobile Tablet Tata Docomo Tata Motors Toyota car TRAI TVS Twitter Two Wheeler Unilever Verizon Vespa Videocon Viper Vizio Vodafone Volkswagen Volvo Website Wechat Whatsapp Wickedleak Inc Wifi Wikipedia Windows 8 Windows News Windows Phone Wipro Xbox Xolo Mobile Xolo Tablet Xperia Yahoo Yahoo News Yamaha Bikes Zen Mobile ZTE Mobiles Zync Mobiles