Ford India will unveil a new global concept vehicle at the New Delhi Auto Expo 2014, scheduled to be held from February 7 to 11.
Based on a global design philosophy, but created to serve the specific needs of consumers in India, the concept vehicle will showcase Ford's vision for future in the competitive compact car segment in the country and other dynamic emerging markets.
With Asia Pacific set to account for nearly a third of Ford's global sales volume by mid-decade -- up from 15% in 2010, the concept will give visitors a glimpse into the kind of vehicle that Ford expects to play an important role in the region.
The compact car segment is the most competitive segment in India and has been outpacing the industry for the past decade, accounting to a third of total sales in 2013. Ford expects compact car sales in India to grow from about one million units last year to roughly two million units in 2018, reflecting the significance of compact cars to Indian consumers.
"We're excited to welcome visitors to our stand at the New Delhi Auto Expo 2014, to let them experience firsthand the global products that we are creating to meet and exceed their expectations," said Vinay Piparsania, executive director of marketing, sales and service at Ford India.
"Alongside a stunning new global concept, we're proud to display our exciting global vehicles and the advanced technologies that manifest our promise to go further for our customers with high quality products that are fuel efficient, safe and offer smart solutions," he said.
Ford's product-driven transformation will be on full display at the Auto Expo, with a dynamic and interactive exhibit of the vehicles and technologies that have helped the company grow its brand in India. Visitors will be greeted by a full display of Ford vehicles for India, with Ford Figo, Ford Classic, Ford Fiesta, Ford EcoSport and Ford Endeavour displaying the latest look and feel for 2014.
No comments:
Post a Comment