Saturday, January 18, 2014

Harley-Davidson Pushes Slimmer Model for India’s Gridlock



Harley-Davidson Inc., the maker of the Fatboy and Road King touring motorcycles, is introducing a slimmer vision of hog heaven in India.


Harley will start building the new Street next year in India, the world’s second-biggest motorbike market, targeting young urbanites who want a nimbler ride more suited to Mumbai


gridlock and potholes than U.S. highways. With 750-cc and 500-cc variants, the liquid-cooled Street will be the smallest in a lineup that includes the 1.5 million-rupee ($24,500), 1,688-cc Fatboy -- and will cost about one-third as much.


India, where sales of bikes 500-cc and above are forecast to surge eightfold in the next decade, is key to Harley’s push to win over emerging markets and reduce dependence on U.S.

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