Fiat's expansion plan continues with yet another showroom in Mumbai, Esskay Motors, its first official showroom in South Mumbai.
Fiat India has finally opened a brand new showroom in South Mumbai, Esskay Motors on February 20, 2014. The new showroom in the popular Prabhadevi area marks a long awaited return of an exclusive Fiat showroom in South Mumbai for the first time in over a decade. The new showroom has a floor space of over 8,500 square feet with display space for four cars and a state of the art workshop of 18,000 square feet, which shall be operational in a months time. Nagesh Basavanhalli, President and MD of Fiat Chrysler Automobiles India Operations and C. K. Parkash, Chairman and MD, Esskay Motors inaugurated the showroom.
Apart from the 2013 Fiat Punto and the newly launched 2014 Fiat Linea, the Fiat Avventura concept car and the Fiat 500 Abarth will also be on display till March 23, 2014. The Fiat Avventura is stated to be launched by August with the Fiat 500 Abarth scheduled for launch later this year. Fiat will also launch the all-new Fiat Punto in late 2014 making their total tally of four new cars in the 2014 calendar year.
Speaking on the occasion, Nagesh Basavanhalli said, “FIAT India views Mumbai as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with Esskay Motors will play a crucial role in identifying the customer base and enhancing customer experience in Mumbai. Fiat has brought these cars to the city for an exclusive viewing, on demand of its fans and customers here.”
C. K. Parkash, Chairman and Managing Director, Esskay Motors said, “FIAT cars are prominent all over India for their aesthetic design and their engineering superiority. We are extremely proud to become exclusive dealers of Fiat Chrysler Automobiles in Mumbai and with an experienced management team and well trained technicians we are confident of replicating world class dealership and after-sales experience to the car buyers here”
Since its official split from the Tata group in April last year, Fiat India has opened 105 new showrooms in various cities and towns around the country with a total of 150 showrooms planned by the end of 2014. Fiat India has also ensured higher levels of customer service and a large consignment of spare parts which will be kept in stock so as to felicitate quicker turn around times for its new customers.
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