LUCKNOW: The 'aspiration' to own a luxury car, coupled with higher incomes, has made the Tier II and Tier III cities the potential markets for luxury driving. The emerging cities of UP are no exceptions. In lure of good business prospects, luxury car manufacturers are investing in the state to capture the market hitherto untapped.
In order to reach out to newer markets and customer base beyond metros, Mercedes-Benz India finally arrived in the city of nawabs with the launch of its first dealership -- Smart Hoops -- in Lucknow.
"The inauguration of Smart Hoops Lucknow is part of Mercedes-Benz's aggressive expansion of its network presence across the country", said Debashis Mitra, director, sales and marketing, Mercedes-Benz India. He said Mercedes-Benz had seen a strong demand for its products and its customer base had grown in this region. "As part of our India growth strategy we are expanding our network aggressively and plan to inaugurate five new dealerships in coming months," he said.
Although Mercedes has launched its first show room in UP just now, the German auto giants Mercedes, BMW and Audi, which account for a sizeable chunk of luxury car market in the country, have fairly good number of buyers for their high-end products in the state.
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