The entire country is keeping fingers crossed for the launch of Ford EcoSport, one of the most awaited models in the Indian passenger car market for the year 2013. Ford India Private Limited (FIPL), a completely owned subsidiary of the American multinational automobile major Ford Motor Company, seems pumped up as the launch of EcoSport on Indian turf looks just around the corner. Upon its arrival, the Ford EcoSport will pose some stiff competition against the likes of Renault Duster, Mahindra Quanto and Premier Rio in the Indian auto market.
The stunning and powerful Ford EcoSport is a compact Sports Utility Vehicle (SUV) and is believed to take the segment by storm and lure domestic car enthusiasts away from buying Renault Duster units in the country. The American auto major has already started shipping the EcoSport units to its retail stores located across the country. Further, the compact SUV has been caught testing on number of occasions on Indian roads, and the EcoSport seemed sharp in its initial spy shots.
The soon-to-be launched Ford EcoSport compact SUV will come trimmed with an All Wheel Drive (AWD) drive option, which will make it the first model in its class with such capability. The EcoSport is already a hit in the overseas international markets, owing to its uber-cool visual appeal and enamouring presence on road. Coming to its under-the-hood specifications, the beast of a compact SUV will be powered with the much fawned upon 1.0 litre Ford EcoBoost power-mill, which could produce an astonishing peak power output close to 120 bhp. Further, the petrol trim of EcoSport is expected to come fitted with a 1.5 litre powertrain under its hood.
Ford India will be hoping to capitalise on the prevalent market fervour witnessed among domestic car enthusiasts towards investing in compact SUV models. Currently, Renault Duster is the undisputed market leader in the segment and is closely followed by Mahindra Quanto in terms of total sales in the Indian auto sector. At present, the Duster is offered in the range Rs. 7.7 to Rs. 12 lakhs, whereas the Quanto model comes with retail price tags between Rs. 6.10 and Rs. 7.7 lakhs in the country. Industry sources suggest that the Ford EcoSport could be launched with introductory price tags in the range Rs. 8 to 10 lakhs in the domestic auto market. Hence, some fireworks are expected when EcoSport gets involved in a turf war with Renault Duster and Mahindra Quanto, upon its launch in India.
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