Vishal Gondal, who had resigned from his post as the managing director of the digital arm of Disney UTV in April last year has launched his new venture. Gondal, who is the founder and CEO of Indiagames, the country’s largest digital gaming firm (which was acquired by UTV and is now part of Walt Disney), had decided to leave the company to pursue entrepreneurship.
The new venture, called GOQii basically offers a combination of advanced wearable technology, expert-led personalised coaching and elements of social philanthropy (karma) to enable its users to make a permanent shift to a healthier and more fulfilling lifestyle. For the same, it focuses on sustained engagement and goal reinforcement, and offers a complete ecosystem as a single integrated solution, which is a combination of technology and human connection.
“The GOQii philosophy is driven by the passion for healthy and meaningful living. Having used many other wearable tech products, I felt that something was missing – they were just a bunch of gadgets, apps and online data-crunching solutions, which lacked sustained engagement, motivation, customised advice or a human connection. I needed something more than data; I was looking for a complete solution for a more fulfilling way of life,” said Gondal.
According to him, the differentiating factor for GOQii lies in the fact that while existing apps, wearable gadgets and online solutions only provide simple data collection tools or diet logging apps, leading to short-term results, the company integrates the ‘human factor’ via a GOQii personal coach, who works with the user’s data to provide customised advice on a regular basis, to keep the user motivated and on track to success by goal reinforcement.
What’s it about? : With a goal to enable millions of people across the world to ‘be the force’, GOQii’s offerings include:
GOQii Band: An advanced fitness tracker that has a number of features, including a full touch display, a vibrating alarm, ultra-lightweight water resistant construction with skin sensitive materials, and automatic wireless syncing via Bluetooth LE. Its key functions include a watch, a motion sensor that can track steps, calories, distance, active time as well as ‘Karma Points’, which is basically a virtual currency for philanthropy.
The human connection is also provided in the band since it enables the user’s GOQii coach to remotely vibrate the band to motivate the user.
GOQii Experts: An array of health, fitness and habit experts responsible for designing GOQii Life. They also help users in making sense of their data along with training the coaches on the methodology and techniques related to motivation, nutrition, fitness and habit development.
GOQii Coach: Consists of leaders from the fields of fitness, sports, nutrition and behavioural science, who are trained to apply scientific methods to enable users to make sustainable and incremental changes towards a more healthy and active lifestyle. Users are seamlessly connected to their personal GOQii coach via an app and pre-scheduled monthly video/audio calls. This system is minimally intrusive, while simultaneously giving users flexibility for on-demand access as well as regular communication with their coach.
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