German luxury car maker Mercedes Benz today announced commencement of assembly of the S-Class sedan in India and has slashed the car's price by Rs. 18 lakh.
The locally produced S 500 model will be priced at Rs. 1.39 crore (ex-showroom, Delhi) and will be rolled out from the manufacturing facility in Chakan, Pune, Mercedes-Benz India said in a statement, adding that this strategic move will help to cater to the increasing demand.
In January, the company had launched the new S-Class luxury sedan in India at Rs. 1.57 crore (ex-showroom, Delhi) and it was fully imported.
The company has already sold out the 125 units of the launch edition allocated by its German headquarters for India. The new S-Class currently has a waiting period of approximately 3 months, it added.
The company has advanced the plan to locally assemble the S-Class by a couple of months due to robust demand and has opened bookings for deliveries in June.
Currently, Mercedes-Benz India locally produces S-Class, E-Class, C-Class, GL-Class and the M-Class, while it imports completely built units of the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class, among others.
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