Saturday, February 14, 2015

Motorola to open ‘experience centres’ in India

Motorola, the first company to take the online route for sales of its handsets in India, on Thursday said it is looking at setting up offline experience centres in the country that would double as service centres.
Motorola India General Manager Amit Boni said, “We are looking at setting up about 5-10 experience centres across various metros this year, starting with Bangalore.”
These centres are aimed at enabling customers to experience the touch and feel of the device before they make their buying decision, he added. Asked if the company will sell devices via the offline route, Mr. Boni replied in negative.
Motorola, which sells devices in India through e-commerce major Flipkart, currently sells three handsets in the country - Moto E, Moto G and Moto X in the market, beside a smartwatch, Moto 360.
The company also announced that it has sold over 3 million devices in the country.
“We have crossed the three million device sales milestone. The three handsets are priced differently, but the Moto E and Moto G make up a large chunk of the sales, almost 80-85 per cent,” Mr. Boni said.

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